The REA Foundation joins the M.A.D. Festival!
On August 22, we had the pleasure of participating in the M.A.D. Festival for the very first time, in the heart of downtown Montreal. It was a milestone for the REA Foundation, celebrating fashion, creativity, inclusion, and diversity.
Through a capsule fashion show presented on the Place des Festivals stage, we wanted to highlight the beauty of our models’ journeys, the strength of their identities, and the richness of diversity.
When fashion becomes a space for representation
Because fashion belongs to everyone and every journey deserves to be seen, our participation in the M.A.D. Festival was an important opportunity for us to champion a message of inclusion and diversity.
Through this fashion show, we wanted to showcase a vision of fashion where everyone’s differences, personalities, and journeys have a place. By taking part in an event that celebrates creativity and boldness, we also hoped to help foster more inclusive representation in cultural events.
A collaboration made possible by many talents
This first participation would not have been possible without the commitment of everyone who contributed to bringing this project to life.
First and foremost, we would like to warmly thank the M.A.D. Festival team for welcoming us and for the wonderful experience of being part of its programming. A special thank you to Chantal Durivage, Vice President of Creative Development and Co-Founder of the M.A.D. Festival, for giving us this wonderful opportunity.
A huge thank you to our models, who brought this project to life with energy and authenticity:
We would also like to thank the designers who dressed our models and helped bring the fashion show to life:
A huge thank you to the makeup and hairstyling teams who helped our models look their best, as well as to Lawrence Fafard, the fashion show’s artistic director and stylist, and his styling assistant, Kimilala.
A special thank you as well to our Treasurer, Oliver Perilla, for his involvement in this project!
Photo credit: ERV
Thank You to Our Partners
We would also like to thank our generous sponsor, Soul of London, as well as Félix & Norton for their delicious cookies and Fruiterie Anka for providing the fruit.
A First Step Toward New Possibilities
This first participation in the M.A.D. Festival will remain an important moment for the RÉA Foundation. Beyond the fashion show itself, this experience gave us an opportunity to celebrate diversity, individual journeys, and the strength of coming together, while creating space for more inclusive representation in the world of fashion.
We are proud to have been part of this year’s festival and grateful to everyone who contributed, in one way or another, to bringing this project to life.
This first participation marks an important milestone for the RÉA Foundation and, we hope, the beginning of new collaborations that will help make fashion even more inclusive.
Photo credit: JVSAVARIA
